Designing for what your users do (not what they say)

In theory, designing a new product should be easy: interview your users, find out what they want, and make it. Unfortunately, in practice the process is never quite that straightforward. In fact, if you’re looking to make a product that gets high levels of adoption, saves companies time and money, and is loved by users, listening to what your customers say they want may not be the best place to begin. Read more...